Trupanion flubs social media event

Trupanion spent Labor Day weekend licking its wounds after a social media gaffe infuriated pet owners, including purebred breeders -- and all those the marketing content had been intended to attract.

This story has been updated 9/15/22.

Seattle-based pet insurer Trupanion spent Labor Day weekend licking its wounds after publishing a series of posts on its social media platforms followed by what ma…