Why subscribe?

Many outlets say they produce independent reporting, but TCR’s journalism is truly unvarnished. We challenge you to find another news publication focused on animal health and the pet industry which does not accept advertising of any kind—not even affiliate revenue, a common source of income for websites and blogs. Our only customers are our readers.

In an industry flooded with free, ad-supported content that often promotes the interests of advertisers, our readers - many of them, veterinary professionals, industry stakeholders, scientists, lawmakers, regulators, and dedicated owners - appreciate that.

The pet industry is long overdue for the special brand of strong, independent, high-impact business and policy reporting only TCR can deliver. Please consider subscribing today.

About TCR

The Canine Review’s mission is to provide fair, complete, and unvarnished reporting focused on dogs. We believe that caregivers and vendors committed to treating dog owners—and the animals they love—professionally and fairly deserve a spotlight. So do those who operate outside those important boundaries.

No Conflicts • No Agenda • No Activism • No Advocacy

Our commitment to neutrality and credibility sets TCR apart from every other news outlet focused on dogs and pets. No other trade publication focused on veterinary medicine and the pet industry operates under the kind of rigorous editorial policies TCR is governed by.

The pet goods and services industry is one of the largest and fastest-growing in America. Yet there has been relatively little accountability for the quality or value of what is being sold.

The industry lacks many of the regulatory safeguards that govern goods and services for people, especially children. Nor has it yet faced the kind of accountability that strong, independent journalism brings.

Compounding the problem, pet media is filled with sponsored content and seemingly dispassionate advice blogs presented as reporting, often financed by the very people and companies they cover.

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Who We Are

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Emily Brill | Executive Editor and Founder

Emily Brill is the executive editor and founder of The Canine Review.
A lifelong, committed journalist, Brill has more than two decades of professional newsroom experience in a variety of mediums from broadcast to print to online. She’s worked everywhere from Fox News Channel during its early days with Shepard Smith, to Charlie Rose, to CNN; even CBS News’s Beijing Bureau. Before TCR, she was a full-time freelance reporter. In addition to production jobs in broadcast and radio, her reporting was published everywhere from The New York Times’s China edition to The Daily Beast to Buzzfeed. Brill is the proud owner of a high-energy, bird-loving, quail hunting American field Labrador, “Nellie” who, like her mom, likes to spend a lot of time with veterinarians.

ADVISORY BOARD

We are building a small advisory board. Our advisors provide input and subject-matter expertise. They have no direct role in the governance or management of the organization. For starters, it includes:

Dr. Ann Hohenhaus, DVM, DACVIM

Dr. Hohenhaus is a double-boarded, third generation senior veterinarian and Director of Pet Health Information at the world’s largest nonprofit veterinary hospital, Schwarzman Animal Medical Center (“AMC”) in midtown Manhattan. In addition, she is an award winning journalist, having received the DeBakey Award for Excellence in Journalism from the Foundation for Biomedical Research. Among other things, Dr. Hohenhaus is known for her blockbuster SiriusXM show, Ask The Vet.

Louise Story

Louise Story is a journalist and media executive. After more than a decade at The New York Times where she was an award-winning reporter and then worked on the paper’s growth strategy and technology platforms, she was, most recently, Chief Product and Technology Officer of The Wall Street Journal as well as a senior Masthead Editor.

Steven Brill

Journalist and Author – and Founder of Court TV, The American Lawyer Magazine, American Lawyer Media, Brill’s Content Magazine, Journalism Online, and The Yale Journalism Initiative

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The Canine Review is an independent, investigative, watchdog news service focused on the pet industry and animal health. TCR’s sole revenue source is its growing list of paying subscribers.

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