About TCR

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The Canine Review’s mission is to provide fair, complete, and unvarnished reporting focused on dogs. We believe that caregivers and vendors devoted to treating dog owners and their loved ones professionally and fairly deserve a spotlight – as do those who operate outside those important boundaries.

Our special brand of neutrality and credibility sets TCR apart from every other news media outlet focused on dogs and pets. No other news organization focused on the dog world follows TCR’s rigorous newsroom policies and standards.

Pet goods and services is one of the largest, fastest growing industries in America. But there has been relatively no accountability related to the quality or value of what’s being sold.

The industry lacks the kind of regulatory safeguards found in goods and services for people and especially for children. And it has not yet been faced with the kind of accountability that strong, independent journalism brings.

Compounding the problem, pet media is filled with sponsored content and seemingly dispassionate advice blogs presented as reporting, often financed by the very people and companies they cover.

Relentless about ethics, accuracy, transparency, research, and fairness

We reject “investigative journalism” as redundant by our standards because good journalists are supposed to investigate.

We cut through the sponsored content, clickbait, and noise to fill a glaring news and information vacuum:


Strong, independent journalism focused on dogs

All The News That’s Fit To Fetch ™

Many outlets say they produce independent reporting, but TCR’s journalism is truly unvarnished. We challenge you to find another news publication focused on animal health and the pet industry which does not accept advertising of any kind—not even affiliate revenue, a common source of income for websites and blogs. Our only customers are our readers.

In an industry flooded with free, ad-supported content that often promotes the interests of advertisers, our readers - many of them, veterinary professionals, industry stakeholders, scientists, lawmakers, regulators, and dedicated owners - appreciate that.

The pet industry is long overdue for the special brand of strong, independent, high-impact business and policy reporting only TCR can deliver. Please consider subscribing today.

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Who We Are

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Emily Brill | Executive Editor and Founder

Emily Brill is the executive editor and founder of The Canine Review.
A lifelong, committed journalist, Brill has more than two decades of professional newsroom experience in a variety of mediums from broadcast to print to online. She’s worked everywhere from Fox News Channel during its early days with Shepard Smith, to Charlie Rose, to CNN; even CBS News’s Beijing Bureau. Before TCR, she was a full-time freelance reporter. In addition to production jobs in broadcast and radio, her reporting was published everywhere from The New York Times’s China edition to The Daily Beast to Buzzfeed. Brill is the proud owner of a high-energy, bird-loving, quail hunting American field Labrador, “Nellie” who, like her mom, likes to spend a lot of time with veterinarians.

Chris Valentino

Chief Technology Officer

Among his many talents, Chris has the unique ability to remain calm when Emily is having a panic attack. Chris has been with TCR since Day 1 and gets the credit — or the blame, depending on your point of view — for the graphic art and layout of some of TCR’s most-read, highest-impact reporting. Chris is also the creator of TCR’s iconic field Labrador silhouette logo as well as the architect of TCR’s original website. He has his own shop, Bean Labs.

ADVISORY BOARD

We are building a small advisory board. Our advisors provide input and subject-matter expertise. They have no direct role in the governance or management of the organization. For starters, it includes:

Dr. Ann Hohenhaus, DVM, DACVIM

Dr. Hohenhaus is a double-boarded, third generation senior veterinarian and Director of Pet Health Information at the world’s largest nonprofit veterinary hospital, Schwarzman Animal Medical Center (“AMC”) in midtown Manhattan. In addition, she is an award winning journalist, having received the DeBakey Award for Excellence in Journalism from the Foundation for Biomedical Research. Among other things, Dr. Hohenhaus is known for her blockbuster SiriusXM show, Ask The Vet.

Louise Story

Louise Story is a journalist and media executive. After more than a decade at The New York Times where she was an award-winning reporter and then worked on the paper’s growth strategy and technology platforms, she was, most recently, Chief Product and Technology Officer of The Wall Street Journal as well as a senior Masthead Editor.

Steven Brill

Journalist and Author – and Founder of Court TV, The American Lawyer Magazine, American Lawyer Media, Brill’s Content Magazine, Journalism Online, and The Yale Journalism Initiative

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The Canine Review’s mission is to provide fair, complete, and unvarnished reporting about the pet industry and animal health.

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